CANADA AND THE PRICE ISSUE

CANADA AND THE PRICE ISSUE

Last few months have been very intense and interesting for me thanks to the numerous wine tours I have been involved in. I would like to share with you my experience and a few impressions for each fascinating market I had the pleasure to visit. Today, let’s discover Canada.

Totonto and Montreal
End of November, beginning of December

To me Canada is a very interesting and mature market but still tied to the price, unfortunately. Knowing better the dynamics of the Monopoly you understand how a wine that leaves Italy with a price of 3 euros, costs at the restaurant around 70 dollars.
Made in Italy is on every street corner even if so much space has being taken by Made in Asia - especially for food.
We have been present for a few years with an agent in Ontario, during this year we have also made sales in British Columbia and Alberta and on the occasion of this last event we have also entered Quebec by collaborating with an agent.
Despite maturity it is an expanding and growing country for our products.

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